February 2025–Present
Growth Hub Limited
Founder & CEO
Specialist cybersecurity distributor for Africa, representing runZero, Censys and Zero Networks through regional reseller partners.
Experience
Leadership formed in service and tested in enterprise.
Martin’s experience spans military service, distribution, enterprise technology, cybersecurity and founder-led ventures.
January 2023–December 2024
Trinexia Africa
Managing Director
Managed multi-country operations through the post-acquisition transition, then handed over to a successor developed internally — completing a full founder-to-exit-to-transition cycle.
April 2017 – January 2023
Cyber Security Africa Distribution — Mauritius
Founder & Managing Director
April 2017 – January 2023
Cyber Security South Africa — South Africa
Founder
Two entities under common founding: Cyber Security South Africa held distribution for South Africa; Cyber Security Africa Distribution, incorporated in Mauritius, held distribution for Africa excluding South Africa. Both were acquired by CYBER1 in two stages, 50% in 2021 and the remainder in 2022, and Cyber Security Africa Distribution was rebranded Trinexia Africa in 2023. From November 2020 Martin held Chief Executive authority across the combined group while retaining the managing directorship of Cyber Security Africa Distribution.
June 2012–March 2017
Tarsus Emerging Markets
CEO
July 2010–May 2012
SecureData Emerging Markets
CEO
June 2008–June 2010
Dimension Data
Product Manager / Business Development Manager
December 2006–February 2008
C1DRC
Kinshasa, DRC
Managing Director
June–November 2006
Brightstar Corp.
Sales Director, Sub-Saharan Africa
June 2003–May 2006
Bustra Africa
Kempton Park
Managing Director
January 2003–November 2005
Kees Beyers Imports & Distribution
Kempton Park
Managing Partner
Bustra Africa and Kees Beyers Imports & Distribution were non-technology businesses run concurrently with the Sybase Software role.
March 2000–August 2003
Sybase Software
Operations Director
1988–31 May 2000
South African National Defence Force
National Military Service, 1988–1989 · Permanent Force, 22 January 1990–31 May 2000 · Lieutenant-Colonel
Commenced with Sybase whilst on SANDF terminal leave during final months.
Track record
Scale, responsibility and outcomes.
SecureData Emerging Markets
Built the operating model.
Martin built the business from R6m in annual turnover, establishing in-country operations across key African markets and the commercial model required to operate at scale. That growth led directly to its acquisition by Tarsus Group in 2012.
Tarsus Emerging Markets
Scaled regional leadership.
As CEO, Martin held full regional P&L responsibility across multi-country operations outside South Africa, scaling the business to more than R700m in annual turnover by 2017.
Cyber Security Africa Distribution
Founded and scaled.
Founded in 2017 and incorporated in Mauritius, the specialist cybersecurity distributor developed a partner ecosystem of more than 400 and reached around R300m in annual turnover by 2022, when CYBER1 completed its two-stage acquisition. It was rebranded Trinexia Africa in 2023.
Trinexia Africa
Handed over a stronger business.
Following the CYBER1 acquisition, Martin led the Africa business through transition, maintained vendor and partner relationships, sustained revenue performance and handed over to an internally developed successor with the business in a stronger operational position than at acquisition.
Cybersecurity distribution
Won and developed major appointments.
The businesses held appointments across a portfolio including McAfee (now Trellix), CyberArk, Rapid7, Cybereason, KnowBe4, Mimecast, BitDefender, Anomali, Group-IB, Silverfort, Lookout and A10 Networks. In 2018 Cyber Security Africa Distribution won the sole McAfee appointment for Africa excluding South Africa and Egypt as a start-up competing against established distributors.